The woman Psychology Today calls "the best-known life coach in America" shatters the myth that willpower is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-Day Wins" that work with any weight-loss program.

Substitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, The Four-Day Win combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories--plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.

Drawn from hundreds of hours interviewing weight losers--in both her discussions with private clients and her groundbreaking consulting work for Jenny Craig--Dr. Beck reveals:

? Why willpower-based dieting is doomed to fail
? How to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest self
? What the latest research into the mind-body connection reveals about how our emotions affect our eating

Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort in knowing they are just 4 days from turning it around.

• We started tracking this book on February 6, 2014.
• This book was $9.99 when we started tracking it.
• The price of this book has changed 134 times in the past 4,144 days.
• The current price of this book is $7.99 last checked one day ago.
• This lowest price this book has been offered at in the past year is $4.99.
• The lowest price to date was $4.42 last reached on November 28, 2015.
• This book has been $4.42 one time since we started tracking it.
• The highest price to date was $13.99 last reached on May 12, 2025.
• This book has been $13.99 28 times since we started tracking it.

• Health, Fitness & DietingDiets & Weight LossDietsWeight Loss

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 370 Pages
• File Size: 18 KB