Once upon a time, a business could get a huge bang for its buck just by having an online presence -- and we mean any online presence at all. One-page websites were the norm for a pretty long time, with content that was nothing more than a virtual brochure.

Today that basic approach to generating buzz online doesn't fly, because content has been re-crowned the supreme king. Since nearly every business has at least a simple website these days, you need to take your online presence to the next level if your goal is to outperform your competitors on the web. As we've seen, part of that is SEO and part of that is being active in the social media sphere, but blogging and blogging hard is one of the most effective weapons in your online marketing arsenal.

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• Business & Money

• Text-to-Speech: Disabled
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• Print Length: 249 Pages
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