Did you know that email marketing has the highest return on investment (ROI) of all forms of interactive marketing? Research by the Direct Marketing Association shows that year after year, the ROI for email marketing is higher than any other channel. Despite reports to the contrary, email marketing is far from dead and is in fact a great way to extend the traffic you are getting from search and social media. Include it in your Internet marketing mix and you will be pleasantly surprised when it starts showing up as a top traffic driver and source of conversions in your analytics reports. In this e-book, we'll look at the basics of email marketing -- how to create email that recipients want to read and the best practices for email marketing.

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• Business & MoneyMarketing & SalesMarketing

• Text-to-Speech: Disabled
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• Print Length: 77 Pages
• File Size: 959 KB