When people want to buy products and services, they tend to search for answers locally first, and they want those answers to be supported by reviews from real people who have done business with you.

For these reasons, you need to have a presence on local search. It's easier than you think, and doing so puts you at a competitive advantage, since surprisingly few companies have tackled even the basics in this area.

Typical local search queries include such things as a street address, city name, or postal code. Examples of local searches include "LA dentists," "Auckland Hotels," "Danvers MA SEO company," and "Rome Car Rental."

No matter what you sell, there is a great chance that local listings and/or mobile will affect your business.

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