One of the most important purposes of this e-book is to help you understand that your website absolutely must be planned out in minute detail, before you design and build it, from a content, SEO, PR, conversion, and social media perspective.

If you don't create keyword-rich URLs and file names, properly categorize your content in a way that Google understands, have a place for calls to action, or use social media integration and resource areas like a blog and a newsroom, you will find that adding these things will be a lot harder to address after the website is built. Your website simply won't rank well if you don't take these essential steps and it just isn't efficient to try and add them later when the website structure is already built. I have seen dozens and dozens of sites over the years that look like Frankenstein because the novice web person or even supposedly high-end agency that built the site didn't understand the essentials of SEO-friendly web design or conversion optimization. Then when they tried to correct the issues after the fact, they ended up making an absolute mess.

Building a truly efficient website is like building a skyscraper. You just can't do it without architects, and your typical web designers, programmers, and ad agencies generally don't have many of these technical SEO and advanced internet marketing skills, no matter how good they are at other forms of marketing.

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• Business & Money

• Text-to-Speech: Disabled
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• Print Length: 483 Pages
• File Size: 853 KB