Successful creative enterprises integrate creativity and business.T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership- and more - are included in this guide. Examples of best practice are illustrated in eleven 'Ideas in Action' sections featuring a range of creative businesses and organisations.

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• Business & MoneyBusiness Development & EntrepreneurshipEntrepreneurshipStartups

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• Print Length: 137 Pages
• File Size: 16 KB