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"Every marketing executive who invests in events as part of their
marketing mix should do themselves a favor and read this book."
-- Joe Pulizzi, Founder of the Content Marketing Institute,
and Host of Content Marketing World

Scott Ingram of Certain has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10

Peter Micciche, Certain
Adding the final link in the integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as "mobile moments"
Frannie Danzinger, Bizo
Get more value from sponsors, and win when you're the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level

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Price Summary

  • We started tracking this book on August 10, 2014.
  • This book was $7.99 when we started tracking it.
  • The price of this book has changed 63 times in the past 4,044 days.
  • The current price of this book is $7.99 last checked one day ago.
  • This book is at its lowest price in the past 90 days.
  • This lowest price this book has been offered at in the past year is $3.51.
  • The lowest price to date was $3.51 last reached on April 30, 2021.
  • This book has been $3.51 one time since we started tracking it.
  • The highest price to date was $7.99 last reached on May 7, 2021.
  • This book has been $7.99 3 times since we started tracking it.
  • This book is currently at its highest price since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 158 Pages
  • File Size: 18 KB

We last verified the price of this book about one day ago. At that time, the price was $7.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.