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The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.

What if you knew the science behind the magic -- a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people's innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool -- the Total Motivation (ToMo) Factor -- that enables you to measure the strength of your culture, and track improvements over time. It explores the authors' original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you're a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.

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Price Summary

  • We started tracking this book on August 7, 2016.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 82 times in the past 3,274 days.
  • The current price of this book is $1.99 last checked 16 hours ago.
  • The lowest price to date was $1.99 last reached on July 20, 2025.
  • This book has been $1.99 3 times since we started tracking it.
  • The highest price to date was $21.99 last reached on May 25, 2025.
  • This book has been $21.99 7 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 373 Pages
  • File Size: 32 KB

We last verified the price of this book about 16 hours ago. At that time, the price was $1.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.