Content marketing has existed in one form or another for decades - some would say for centuries. In fact, as long as organisations have marketed their products and services to customers, there have been those who have undertaken content marketing - even if they didn't call it by that name.

The advent of the internet, and more recently, social media, have pushed content marketing up the marketing agenda. Tech-savvy consumers have become adept at avoiding conventional advertising and marketing campaigns, even when those campaigns are specifically created for the digital world. Content marketing is seen as the remedy for this situation.

So what is content marketing? Why has it become so popular with marketers? And how can business and organisations - large, small and in between - take advantage of the opportunities it offers? In Really Useful and Really Interesting: An Introduction to Content Marketing you will find the answer to these questions and more!

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• Nonfiction

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 53 Pages
• File Size: 10 KB