Account

Company

  Menu
Large Image

Small Data: The Tiny Clues That Uncover Huge Trends

by , (St. Martin's Press)

(657 reviews)

Get It Preview
$2.99 $7.77 Save 62%

Share This

Description

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn...

? How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.

? How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.

? How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.

? How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.

? How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.

? How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Tag This Book

This Book Has Been Tagged
It hasn't. Be the first to tag this book!

Our Recommendation

Get It This book is at its lowest price since we started tracking it.

Notify Me When The Price...

  • If I'm already tracking this book

to track this book on eReaderIQ.

Track These Authors

to track Martin Lindstrom on eReaderIQ.

  • to be notified each time the price drops on any book by Martin Lindstrom.
  • to stop tracking Martin Lindstrom.

to track Chip Heath on eReaderIQ.

  • to be notified each time the price drops on any book by Chip Heath.
  • to stop tracking Chip Heath.

Price Summary

  • We started tracking this book on August 16, 2015.
  • This book was $12.99 when we started tracking it.
  • The price of this book has changed 26 times in the past 3,665 days.
  • The current price of this book is $2.99 last checked 16 hours ago.
  • The lowest price to date was $2.99 last reached on August 27, 2025.
  • This book has been $2.99 5 times since we started tracking it.
  • The highest price to date was $12.99 last reached on August 25, 2024.
  • This book has been $12.99 2 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

Genres

Additional Info

  • Publication Date: March 14, 2025
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 258 Pages
  • File Size: 23 KB

We last verified the price of this book about 16 hours ago. At that time, the price was $2.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.