The future of the media and entertainment businesses looks suspiciously like the 25-year cartoon series The Jetsons.

Giant screens inhabit every room in our homes. Smaller screens sit in our hands (in the form of tablets), in our pockets (on our cell phones), in our connected dashboards, and they're moving on to our wrists (and other body parts). We watch "television" and "movies", listen to "radio" and read "newspapers" and magazines" on those screens. How does your content - the great entertainment you create - get to those screens?

In The Jetsons Future, content will be delivered by what we now call broadband internet. We are moving from the era of broadcast to the era of broadband. Oh, and when the delivery system changes, the content that gets delivered necessarily changes too. (That's what Marshall McLuhan meant when he said, "The medium is the message.")

In The Jetsons Future, all our traditional forms of entertainment - TV and movies, radio, music, print - are all combining into one giant blob we call "media".

Here's the exciting part: with these changes come opportunities. Lot's of 'em! People and huge companies are doing what they love - and making money at it - in ways that were impossible not so long ago. Of course, there's a lot of creative destruction in there too.

Not many people have been responsible for the content that's created by large media businesses and also worked as a practicing attorney. I have, and this is my unique perspective on where the opportunities - and challenges - are biggest in our future, The Jetsons Future!

(Please note that this book expresses only my opinions. Neither Hanna-Barbera Productions, Inc. nor Warner Brothers, Inc. endorses, sponsors, or is any way connected to this book.)

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• LawIntellectual PropertyEntertainment

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