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The Business Book (DK Big Ideas)

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Description

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise.

The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

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Price Summary

  • We started tracking this book on January 1, 2023.
  • This book was $8.99 when we started tracking it.
  • The price of this book has changed 8 times in the past 1,076 days.
  • The current price of this book is $1.99 last checked 3 hours ago.
  • The lowest price to date was $1.99 last reached on December 11, 2025.
  • This book has been $1.99 4 times since we started tracking it.
  • The highest price to date was $9.99 last reached on May 3, 2023.
  • This book has been $9.99 2 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 783 Pages
  • File Size: 1,115 KB

We last verified the price of this book about 3 hours ago. At that time, the price was $1.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.