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Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

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Price Summary

  • We started tracking this book on January 18, 2018.
  • This book was $14.99 when we started tracking it.
  • The price of this book has changed 61 times in the past 2,262 days.
  • The current price of this book is $14.99 last checked 10 hours ago.
  • This lowest price this book has been offered at in the past 90 days is $13.99.
  • This lowest price this book has been offered at in the past six months is $9.99.
  • This lowest price this book has been offered at in the past year is $8.99.
  • The lowest price to date was $2.99 last reached on February 10, 2020.
  • This book has been $2.99 one time since we started tracking it.
  • The highest price to date was $14.99 last reached on February 19, 2024.
  • This book has been $14.99 12 times since we started tracking it.
  • This book is currently at its highest price since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 296 Pages
  • File Size: 21,610 KB

We last verified the price of this book about 10 hours ago. At that time, the price was $14.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.