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Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn't obvious to our audience.

How can we do it better?

In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.

Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

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  • We started tracking this book on August 22, 2019.
  • This book was $22.04 when we started tracking it.
  • The price of this book has changed 25 times in the past 2,212 days.
  • The current price of this book is $16.19 last checked 16 hours ago.
  • The lowest price to date was $16.19 last reached on September 10, 2025.
  • This book has been $16.19 3 times since we started tracking it.
  • The highest price to date was $25.22 last reached on June 28, 2021.
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Additional Info

  • Publication Date: June 8, 2018
  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 415 Pages
  • File Size: 179 KB

We last verified the price of this book about 16 hours ago. At that time, the price was $16.19. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.