Foreword by Seattle Seahawks quarterback Russell Wilson
From a top mental conditioning coach -- "the world's best brain trainer" (Sports Illustrated) -- who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal.

He knows how to win.
More, he knows the many ways-subtle, brutal, often
self-inflicted-we lose.
As the most trusted mental coach in the world of sports,
Trevor Moawad has worked with many of the most dominant athletes and the
savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all
look to Moawad for help finding or keeping or regaining their com­petitive
edge. (As do countless business leaders and members of special forces.)
Now, at last, Moawad shares his unique philosophy with the
general public. He lays out lessons he's derived from his greatest career
successes as well as personal setbacks, the game-changing wisdom he's earned as
the go-to whisperer for elite performers on fields of play and among men and
women headed to the battlefield.
Moawad's motivational approach is elegant but refreshingly
simple: He replaces hardwired negativity, the kind of defeatist mindset that's
nearly everybody's default, with what he calls "neutral thinking."
His own special innovation, it's a nonjudg­mental, nonreactive way of coolly
assessing problems and analyzing crises, a mode of attack that offers luminous
clarity and su­preme calm in the critical moments before taking decisive
action.

Not only can neutral thinking raise your performance
level-it can transform your overall life. And it all starts, Moawad says, with
letting go. Past failures, past losses-let them go. "The past isn't
predic­tive. If you can absorb and embrace that belief, everything changes.
You'll instantly feel more calm. And the athlete-or employee or parent or
spouse-who's more calm is also more aware, and more times than not... will
win."

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