"The author makes a compelling case that we often start solving a problem before thinking deeply about whether we are solving the right problem. If you want the superpower of solving better problems, read this book." -- Eric Schmidt, former CEO, Google

Are you solving the right problems? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement "solutions" that somehow make things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there's nothing more dangerous than the right answer to the wrong question.

There is a way to do better.

The key is reframing, a crucial, underutilized skill that you can master with the help of this book. Using real-world stories and unforgettable examples like "the slow elevator problem," author Thomas Wedell-Wedellsborg offers a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems. Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face. In this visually engaging, deeply researched book, you'll learn from leaders at large companies, from entrepreneurs, consultants, nonprofit leaders, and many other breakthrough thinkers.

It's time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth and success will follow.

• We started tracking this book on March 20, 2020.
• This book was $19.99 when we started tracking it.
• The price of this book has changed 14 times in the past 2,057 days.
• The current price of this book is $21.48 last checked 8 hours ago.
• This lowest price this book has been offered at in the past 90 days is $19.24.
• This lowest price this book has been offered at in the past year is $17.19.
• The lowest price to date was $17.19 last reached on July 4, 2024.
• This book has been $17.19 one time since we started tracking it.
• The highest price to date was $23.63 last reached on November 2, 2025.
• This book has been $23.63 one time since we started tracking it.

• Business & MoneyBusiness LifePersonal Success
• Business & MoneyManagement & LeadershipDecision-Making & Problem Solving

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 211 Pages
• File Size: 169 KB