"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."

-- Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

• We started tracking this book on August 11, 2020.
• This book was $9.99 when we started tracking it.
• The price of this book has changed 8 times in the past 1,875 days.
• The current price of this book is $28.49 last checked 16 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past six months is $25.49.
• This lowest price this book has been offered at in the past year is $13.99.
• The lowest price to date was $9.99 last reached on August 11, 2020.
• This book has been $9.99 one time since we started tracking it.
• The highest price to date was $33.99 last reached on September 26, 2025.
• This book has been $33.99 one time since we started tracking it.

• Computers & TechnologyWeb DevelopmentUser Experience & Usability
• Business & MoneyMarketing & SalesConsumer Behavior

• Publication Date: April 7, 2020
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 320 Pages
• File Size: 176 KB