'Astonishing mix of inspiration, famous names, connections and heart breaking honesty of one man's desire to make the world listen, take notice and help change the world for the better.' Reader review 'I could not put this book down. I laughed, cried and was amazed in equal measure.' Reader review 'Read this from cover to cover in one sitting!! Can't believe this was 35 years ago, feels like yesterday! An amazing story of the biggest mass participation event in history - EVER - to raise money for the starving in Africa.' Reader review
A truly remarkable and inspiring memoir by the man who founded and organised the largest mass participation demonstration the world has even seen.

Inspired by Bob Geldof, Band Aid and Live Aid, Chris Long organised his game-changing event 35 years ago, before the internet, mobile phones and social media.

Sport Aid and Run the World was huge and captured the imagination of Politicians, Heads of State, Royalty, Celebrities, Sports Stars and 19.8 million people in 89 countries. The event raised £32 million for charity and pressurised governments into cancelling US$150 million of African debt.

This fascinating and racy memoir reveals the triumphs and tragedies behind that turbulent time. How he imitated Bob Geldof to ensure Birmingham's Olympic bid team got on board, convinced the head of UNICEF to partner Geldof and the Band Aid Trust, met Prince Charles and Princess Diana at Buckingham Palace and took tea with Margaret Thatcher at Number Ten Downing Street - not to mention how close he came to committing suicide along the way.

Chris agonised over writing his book for three decades: laying bare the exultation, high notes and happiness behind his superhuman achievement; tempered with the blood, sweat, tears, depression and despair when it all came tumbling down. But he decided too many people were ignoring the current crises - climate change, the population explosion, the ongoing agony of refugees fleeing religious and ideological wars.
His book challenges today's young people to take up his baton and sets out an incredible blueprint for a new Sport Aid - for our digital world.
I Ran the World is a passionate, funny and often insightful look at how one man truly made a difference to the world in which we live.

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• Biographies & MemoirsLeaders & Notable PeopleSocial Activists

• Text-to-Speech: Disabled
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• Print Length: 350 Pages
• File Size: 943 KB