When restless advertising executive Alex Lazarus meets charming lawyer Julian Lloyd-Mason by chance whilst looking after their children in the park, they hatch a plan to launch a parenting website together. Primaparent.com goes global and Alex suddenly finds the fame and fortune he always craved. But the trappings of success come at a price. As his life begins to fall apart he realises too late that wanting more can sometimes get you less. Reviews Adam Leigh may well have created a new genre: the fictional business memoir. If you've ever wanted to know what it's like to start a new venture from the ground up, then let this inventive novel show you. ? Jonathan Freedland, Guardian journalist & author Adam Leigh takes us on a thrilling journey into the dark heart of startup land, a place peopled with oddballs and outsized egos, where the relentless drive for growth at all costs means ethics are for losers. A great read with some extraordinary characters and some real insights into the practical and emotional journey of an entrepreneur starting a tech business. ? Rory Cellan-Jones, BBC journalist & broadcaster It's very believable, this book. Both emotionally and in its physical details. Adam Leigh has a way of making you feel you are part of his story, which is very satisfying. ? Daniel Finkelstein, Times journalist & broadcaster This is a very ambitious and dexterous take on a riveting world. Filled with a rich collection of characters, with Alex at its heart it's very impressive. So much to like, great plotting and Alex's drive and ambition is intriguing. The questions that the book touch on i.e. the ethical responsibility of start- ups and what are we willing to sacrifice to get ahead are endlessly relevant. ? Abi Morgan - screenwriter, The Iron Lady, Suffragette, The Hour The Curious Rise of Alex Lazarus is a funny and entertaining insight into the madness of start-up life and the reckless nature of ambition. Poignant, moving and life affirming. I loved it. ? Nicola Mendelsohn,VP EMEA Facebook I really enjoyed this book, particularly impressive for a first one! A very well written, innovative and ingenious novel - funny and clever. ? Arabella Weir, comedian, author of Does My Bum Look Big in This? Can he save himself from his own ambition - before he loses everything?

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