Andy Cormier has spent the last decade deeply entrenched in every facet of the MSP space, including consulting for dozens of RMM, PSA and MSP-centric products, consulting for hundreds of MSPs directly, and growing a twelve-person MSP from the ground up. For the first time ever he consolidates this knowledge into a blueprint for startup MSPs by throwing industry standards and thought-leadership pieces where they belong... in the trash.

So You Want To Be An MSP is based on a singular premise. The MSP business isn't won by those with the greatest technical acumen, it's won by those with the greatest sales acumen. If you can't sell, you can't grow. If you can't grow, you're likely to be one of the thousands of MSPs that find themselves in the same situation. No matter how much time, effort, and resources they put forth, their earnings don't reflect their technical prowess. Andy's stories, brutally-honest insights, and real-world examples offer the perfect vehicle for any MSP to begin transitioning away from a technically-driven model toward a proven sales-driven model instead.

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• Business & MoneyMarketing & SalesSales & Selling

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• Print Length: 224 Pages
• File Size: 728 KB