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The Cognitive Switch®
When you stop fighting yourself and start leading from within, everything changes.
The Cognitive Switch® is an invitation to step out of self-sabotage and into self-leadership. Written for women who feel capable yet constrained, driven yet stuck, this book reveals why effort alone is not enough -- and what actually shifts when inner authority is restored.
Through Sam Evans' four-part framework, you will begin to understand the internal patterns that have quietly dictated your decisions, drained your energy, and kept you circling the same challenges. Not because you are broken -- but because you have been operating without clarity, trust, and emotional command.
This is not a book about positive thinking or surface-level mindset work.
It is about recognising the internal interference that blocks momentum -- and learning how to switch it off.
As clarity returns, so does confidence.
As trust strengthens, decisions become clean.
As self-sabotage loosens its grip, forward movement becomes natural.
The power was never outside you.
It was waiting for you to reclaim it.
Sam Kaur Evans is a UK-based Emotional Intelligence and Leadership Mentor, bestselling author, and creator of The Cognitive Switch® -- a framework for restoring internal authority and dissolving self-sabotage at the root.
Her work is grounded in one central truth: lasting change does not come from doing more, fixing yourself, or forcing belief. It comes from clarity, emotional order, and the ability to lead from within.
Through her writing and private work, Sam has supported hundreds of women globally to strengthen discernment, make clean decisions, and reclaim leadership in life and business. Her clients are often capable, intelligent women who have carried responsibility for a long time -- and are ready to stop managing themselves and start governing their inner world with authority.
Sam is an accredited Master Coach in NLP, Timeline Therapy?, and Hypnotherapy, and a UK-approved TTI® Emotional Quotient Practitioner. Her approach integrates emotional intelligence, behavioural insight, and deep internal recalibration, offering a measured alternative to surface-level self-development and motivational culture.
She is a CREA 2021 Brainz Awards honouree and has been featured across international media and leadership platforms. Today, her work centres on helping women remove internal interference, restore emotional sovereignty, and lead with clarity, order, and conviction.
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