This is the best time to start a business.

And the best business to start is a gym.

The industrial economy is mostly over. There are no more 9-to-5, punch-a-clock-then-retire jobs left. You can't depend on a college degree to guarantee a career anymore.

Here's the great news: the new economy is a blank slate. You have the opportunity to create any career you want for yourself. For the first time ever, new entrepreneurs have an unlimited audience for any product or service they can dream up. For the first time in history, you have the opportunity to use your passion to help others, even if you don't know them yet.

The world is open to entrepreneurs who can create value for their audience. And the greatest value we can deliver is the gift of longevity, vitality and self-reliance: the gift of health.

What produces health? Fitness and nutrition. How are fitness and nutrition best delivered? Through coaching.

I've been a gym owner since 2005.

I opened a gym because my family was starving on my Personal Trainers' salary. But no one told me how to do it well. So while I survived, it took me nearly a decade of stress and pain just to fix the mistakes that I made in the first week of business ownership.

The decisions you make at startup--or even before--will affect the rest of your life. Your business can be the engine that feeds your family, pays for vacations, and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make NOW will echo for decades.

Every mistake you make at startup will take a year to fix.

I made mistakes on my model; my pricing; my staffing; my ideal clientele; my location; AND my equipment. It took me six years to fix all of these problems--six years that I could have spent making more money, spending more time with my kids and worrying a LOT less.

Now that my gyms are successful, my mission is to make 1 million fitness businesses successful so that we can change the world's health together. I do that through mentorship and books like this one. We work with thousands of gym owners around the world, and the lessons in this book have each been proven thousands of times. I'll also share some of our private data for the first time!

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