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In Stealth Tools for Selling Uncommon Homes, home selling experts Frank Vigliotti, Sandy Jamison, Joan Banks Stutes, Melissa Tucci, Susan Vanech, Brad Gill, Kathleen Alexander, Bethany Salter, Marabeth Poole and editor Erica Glessing share stories of homes that sold against all odds.
Selling a unique or unusual home requires meticulous marketing tactics to attract potential buyers. Some real estate agents are faced with the predicament of not getting a decent amount of takers and end up thinking the property lacks what clients are looking for in a house these days. In many cases, the truth is that your property hasn't found a client that would be willing to accept the house with all its unusualness.
This means a buyer who is just as unique or uncommon as the property. It is a given that unusual homes take longer to sell because of their low demand. That is why experts suggest finding a buyer who is looking to buy a house that is not like the rest. However, such buyers are not that easy to spot.
Unusual houses can sometimes also mean that the property lacks a couple of things that might require additional restoration, which means a greater cost incurred. In such cases, real estate agents need to carefully strategize and work around the uniqueness of the house to transform it into its biggest asset. In Stealth Tools for Selling Uncommon Homes, readers learn about some of the most effective tips that are actionable and have a higher chance of getting your property to a position where it will sell faster.
This book brings you stories of uncommon house sales from around the globe that will inspire you to make progress as a real estate agent yourself.
The book opens with what you can call a real estate marketer's worst nightmare: selling a stinking hoarder's house. But real estate strategist, Susan Vanech, shares her experience of selling a house that "smells like sadness" without using any misleading marketing materials. The house she mentioned has everything that could and will attack all your senses, and what good is a house if it can't appeal to your senses? Vanech uses the keyword "experience" and shares the stories of all the years that the house has been around. The author emphasizes sharing the story of the home itself, which is never an easy feat when the home is in such a horrendous state.
After that, author Frank Vigliotti shares his experience selling unusual homes as a real estate agent. His chapter covers everything that has to do with selling your first brand. The author remarks that selling a first brand-new construction community came with many risks. This brand new construction came with a long list of mortgage collapses and financial meltdown, resulting in a decrease in property value.
Next, we have Melissa Tucci's story of a house built of memories. What makes these homes unique is their sentimental value and precious heartfelt memories of the people who lived there. Tucci shares three pieces of advice with the readers to help them sell houses that have a rich history of inhabitance.
The following chapters by real estate experts carry professional tips and advice on becoming a competent seller of unusual homes. In one chapter, the author narrates the story of a house that had a very complicated story because of previous lawsuits and had very little chance of securing a suitable buyer. The author found herself in a very sticky situation but was able to sell the property using unorthodox but effective ways.
The purpose of this book is to equip real estate agents and realtors with the tools and resources to make headway when faced with complex and uncommon homes of all kinds. This book is a comprehensive collection of professional real estate tips and advice from experts worldwide.
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