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Long-established industries and business models are being revolutionized by companies doing one simple thing:
Making customers' everyday lives easier.
It's happening right now. Amazon and Shopify in retail; Uber in local transportation; Airbnb in travel. Platformization is enabling them all to disrupt their industries.
As you read this, those same dynamics are disrupting banking and finance. Big Tech and digital challengers are offering your customers friction-free experiences with a 10X improvement in engagement.
But what can you do about it?
If you're a business or tech leader in banking or finance, this book will be your call to action and your guide. It offers practical how-to advice from more than a dozen Engagement Banking experts on how to architect your bank around your customer - and transform into an institution that people love.
Sitting on the sidelines is no longer an option.
The Engagement Banking Revolution is here.
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