USA Today Bestseller

The architect of some of the most famous ad campaigns of the last decade marshals his expertise and "elegantly friendly writing style" (The Wall Street Journal) to reveal how our perspective is influenced by culture

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.

Collins uses stories from his own work as an award-winning marketer -- from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team -- to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century's worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.

• We started tracking this book on November 4, 2022.
• This book was $17.99 when we started tracking it.
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• The current price of this book is $15.99 last checked 9 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is $3.99.
• The lowest price to date was $3.99 last reached on February 6, 2024.
• This book has been $3.99 2 times since we started tracking it.
• The highest price to date was $17.99 last reached on February 14, 2024.
• This book has been $17.99 3 times since we started tracking it.

• Business & MoneyManagement & LeadershipDecision-Making & Problem Solving

• Text-to-Speech: Disabled
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• Print Length: 305 Pages
• File Size: 22 KB