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This book covers the INSANE history of Coca-Cola, along with some of Coke's marketing successes, controversies, and scandals.
This book begins by looking at how John Pemberton started a medicine business which later became Coca-Cola. We then examine what marketing strategy Coca-Cola's used. We then move on to look at how Word War helped Coca-Cola spread across the world. We then look at some of Coca-Cola's controversies and scandals. Lastly, we will look at why Coca-Cola is so famous even to this day.
Coca-Cola spends endless billions on advertising every year, but will never once try to sell you on their products. They sell an idea of HAPPINESS, HARMONY, and TOGETHERNESS. But some would say it is a distraction from the disturbing truth. There are a lot of serious accusations against the company, that they have caused disease, droughts, exploitation and much worse. So, buckle up we are going on a journey through coke's incredible history. Spanning three different centuries, we will examine how Coca-Cola became one of the most recognized brands ever, and at what cost. Because one thing is for sure you don't build an empire selling sugar water by telling people the truth.
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