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Better Brand Health eBook

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Description

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

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Price Summary

  • We started tracking this book on January 18, 2024.
  • This book was $29.95 when we started tracking it.
  • The price of this book has changed 11 times in the past 552 days.
  • The current price of this book is $24.45 last checked 8 hours ago.
  • The lowest price to date was $24.45 last reached on July 10, 2025.
  • This book has been $24.45 6 times since we started tracking it.
  • The highest price to date was $29.95 last reached on July 9, 2025.
  • This book has been $29.95 6 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • File Size: 35 KB

We last verified the price of this book about 8 hours ago. At that time, the price was $24.45. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.