New York Times and USA Today Bestseller

"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them." -- Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary for effective content creation and advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity for social media marketing is the "TikTokification of Social Media." Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers a detailed digital advertising blueprint for how small businesses, large corporations, and creators can:

• Understand attention -- what it is, where it is, where it's underpriced, and how to leverage it

• Produce relevant, strategic content

• Use modern advertising platforms to build brand and grow sales in today's rapidly changing environment

• We started tracking this book on November 14, 2023.
• This book was $17.99 when we started tracking it.
• The price of this book has changed 5 times in the past 879 days.
• The current price of this book is $10.99 last checked 10 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is $1.99.
• The lowest price to date was $1.99 last reached on May 31, 2025.
• This book has been $1.99 one time since we started tracking it.
• The highest price to date was $17.99 last reached on July 1, 2025.
• This book has been $17.99 3 times since we started tracking it.

• Business & MoneyIndustriesE-commerceMarketing
• Business & MoneyBusiness Development & EntrepreneurshipMarketing
• Business & MoneyMarketing & SalesMarketingWeb Marketing

• Publication Date: May 21, 2024
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 268 Pages
• File Size: 660 KB