Your expertise is undeniable -- but does your personal brand story reflect it?

Winner of the Bronze Award in Business & Money and Self-Help (ReaderReviews.com)
and BookLife Prize Semi-Finalist (BookLife.com)

If you've ever felt that traditional leadership communication advice doesn't quite fit your background or your audience, you're not wrong. Speak Up! is the guide that finally bridges personal brand storytelling with multicultural leadership communication -- helping you build authentic thought leadership that is uniquely, powerfully yours.

Award-winning multicultural marketing communications expert Susana G Baumann draws on decades of experience helping corporate leaders and entrepreneurs find their voice. Her approach is built on a simple but powerful belief: your most compelling story isn't just about your skills -- it's rooted in who you are: your background, your heritage, your family values, your journey.

Part One guides you through building an authentic personal brand by exploring the rich elements that make you unique -- race, ethnicity, place of origin, family traditions, and cultural values -- and shows you how to turn those into professional strengths rather than hide them.

Part Two gives you a simple, repeatable storytelling framework to structure your message and influence any audience -- whether you're presenting to executives, pitching investors, leading diverse teams, or finally silencing the imposter syndrome that holds you back at the podium.

Inside, you'll learn how to:

• Uncover and own your unique personal brand story

• Use your multicultural background as a thought leadership advantage

• Build narratives that captivate, persuade, and drive action

• Project executive presence and communicate with confidence in any setting

• Make your message stick -- no matter how complex

Available as a corporate workshop and keynote presentation for teams and organizations.

Your story is your most powerful leadership tool. It's time to tell it.

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"A refreshing, inspiring book on how to tell your story. Susana Baumann's authenticity makes this book a compelling read."
-- Melanie Staff-Parsons, VP, Talent

"I highly recommend the book to anyone looking to grow professionally."
-- Mariela Dabbah, CEO, Red Shoe Movement

"Susana's workshop is an incredible opportunity to see the value our uniqueness brings to our careers and businesses. It is such a treat for this workshop to be available in a book for all to enjoy!"
-- Cameryn Friesz, DEI Advocate

"This valuable literary treasure trove provides thoughtful insights, practical tools, and heartfelt stories from Susana's perspective, keeping you engaged and reflecting on how to apply them to your advantage. It is a go-to resource for you and anyone looking to discover, develop, and articulate their unique voice and value proposition."
-- Dr. Ginny A. Baro, CEO, ExecutiveBound

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• Business & MoneyBusiness LifeMotivation & Self-Improvement
• Business & MoneySkillsTraining
• Business & MoneyManagement & LeadershipMotivational

• Publication Date: June 2, 2024
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 304 Pages
• File Size: 944 KB