Description
This book is your guide to turning corporate sponsorships into a sustainable, mission-aligned revenue stream.
Written by Bruce Rosenthal -- sponsorship strategist, educator, and former Vice President of Corporate Partnerships for a national association -- this resource helps association executives:
• Diversify revenue without compromising values
• Deliver content that addresses both industry trends and critical emerging issues
• Create lasting value for members and sponsors
With firsthand experience navigating economic downturns and market shifts, Bruce shows how smart sponsorships can fuel growth, strengthen your mission, and serve your members better than ever.
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