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Description
The U.S. healthcare system is one of the most complex and misunderstood markets in the world. For companies and startups trying to enter or operate in this environment, surface-level advice often fails, leaving founders unprepared for how decisions are actually made.
Startup Guide to U.S. Healthcare delivers insider knowledge and real-world tactics from an executive who has led in both healthcare systems and insurance organizations. It provides a practical roadmap for understanding how the U.S. healthcare market truly functions, from incentives and stakeholders to regulation, purchasing, and scale.
Written for startups and companies navigating the U.S. healthcare system, and for anyone seeking an insider's perspective on how it actually works, this guide offers clear, actionable insight you won't find in textbooks or generic startup playbooks.
Inside, you'll find:
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Practical strategies for entering and scaling in the U.S. healthcare market
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Clear explanations of payers, providers, employers, and consumer behavior
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Guidance on finding advisors, engaging clinical and executive stakeholders, and preparing effective pitches
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Real-world case studies, worksheets, and execution tools drawn from real healthcare decisions
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Plain-language explanations of Medicare, Medicaid, health insurance, value-based care, and regulatory realities
This book is designed to eliminate guesswork and shorten the learning curve, whether you're building a healthcare startup, expanding an existing company into the U.S. market, or training for a career in healthcare leadership.
Praise for Startup Guide to U.S. Healthcare
"Krista Bragg has created a practical, honest, and unusually accessible guide for navigating U.S. healthcare. Whether you're a startup founder, investor, or anyone trying to break into this space, this book provides a much-needed bridge between strategy and reality."
-- Craig S. Markovitz, Co-Founder of Blue Belt Technologies and Distinguished Service Faculty, Tepper School of Business, Carnegie Mellon University
"As CEO of Relayd, I've worked with Krista and found her expertise in U.S. healthcare to be highly valuable. Her Startup Guide delivers the practical insider intel you need for navigating the U.S. healthcare market."
-- Dr. Shubhaa Chawla, CEO & Co-Founder, Relayd.co
About the Author
Krista A. Bragg, DNP, MBA, MSN, is a senior healthcare executive with decades of experience leading strategy and operations across U.S. health systems and insurance organizations. She holds doctoral and master's degrees from the University of Pittsburgh, an MBA, and is a Wharton Executive Leadership alum. A Lean Six Sigma Black Belt, she founded KB Kinetics to advise healthcare organizations, payers, and startups on market entry, performance, and growth.
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