Description
This is a guidebook for solopreneurs and small business owners who want systems that actually work -- without bloated teams, pointless meetings, or high-priced consultants. The Employer-To-Employer Relationship is more than a title. It's a blueprint for anyone ready to trade job security for something bigger: control, credibility, and freedom. Written by Todd Krise, who swapped corporate chaos for coffee-fueled independence and built MercenaryMarketing.ai from the ground up, this book blends tested tools, candid lessons, and unvarnished truths. Inside, you'll find:
• Section 1: My 2024 Interview Tour - Real conversations, experiments, and tested tools that fueled "Mercenary Mode."
• Section 2: Job Security Is Your Biggest Ceiling - Why "safe" is the most expensive choice you'll ever make, and how Todd turned his old boss into one of his first clients.
• Section 3: Personal Systems; Not Corporate Chaos - How to run projects, money, and momentum with solo efficiency most companies can only dream of.
• Section 4: Tech Without Tears - Building a personal tech stack, automating without losing your soul, and knowing when to build vs. buy.
• Section 5: New Freedom - Redefining success as time, energy, and flexibility -- not endless hustle.
For Solopreneur Marketers
You'll learn how to position yourself as a one-person powerhouse, armed with the right AI tools and systems to compete with agencies ten times your size. Think credibility that prints income, a brand that scales without burnout, and a model that grows with you -- not against you.
For Business Owners
You'll discover how to break free from bloated teams and broken corporate playbooks, replacing them with lean, effective systems. You'll see how independence isn't riskier -- it's smarter, cheaper, and often more profitable than the old way of doing business.
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