Description
Based on decades of in-depth marketing and public relations experience, How to Get Good PR is a guide for business owners who want to tell a great story and create growth in a world of constant distraction.
This book was written to help leaders skip past years of battle scars and quickly learn to create a compelling narrative that will reach more customers.
Readers will first learn the fundamentals of Good PR and immediately start practicing this incredible new superpower. A?er tackling the basics, they'll explore how PR can complement their existing marketing, including ads, social media, websites and more. That's the holy grail of "everything working together" to take a company's story and growth to whole new levels.
The final chapters hit on lessons from some of the biggest moments in Crisis PR history... before perhaps unwisely, trying to predict what's next in an unpredictable industry. In short, this book is about Good PR boosting marketing and sales in a crazy digital world, all written specifically for the growth-minded leaders who form the backbone of the U.S. economy.
Happy reading.
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