Large ImageThe AI Product Playbook: Mastering the Shift to AI Product Management for Product Leaders
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Description
The AI Product Playbook is the definitive guide for experienced product leaders ready to master the transformation from traditional product management to AI-native strategy and execution. Designed for advanced practitioners, it goes beyond frameworks and theory to explore how to architect AI systems, launch generative experiences, and drive large-scale personalization.
Drawing from real-world applications at the world's leading technology companies, this book provides a blueprint for building intelligent, adaptive products that redefine user engagement and business impact. From integrating large language models and multimodal AI into everyday products to managing cross-functional teams through AI transformation, The AI Product Playbook equips leaders with the insight and tools to shape the next era of innovation.
This is not a beginner's manual -- it's a next-level guide for those ready to lead in the age where machine intelligence defines the competitive edge.
Author Biography
Surya Kalipattapu is an accomplished product leader, strategist, and innovator with over a decade of experience defining and scaling AI-powered products used by hundreds of millions of people worldwide. His career has spanned some of the world's most influential technology companies -- Meta, TikTok, Zillow, Visa, and Genpact -- where he has consistently pushed the boundaries of what's possible at the intersection of artificial intelligence, product vision, and human experience.
At Meta (Instagram), Surya led transformative work across Stories, Comments, and Notes, shaping how billions of social interactions are personalized and delivered every day. He guided the development of AI-driven relevance systems and next-generation generative features, leveraging large language models, multimodal AI, and retrieval-augmented techniques to reimagine creation, consumption, and engagement. His leadership in integrating AI into Instagram's social graph redefined how users connect, communicate, and express themselves at scale.
At TikTok, Surya drove AIGC innovation in advertising and commerce, leading the creation of AI-generated ad experiences and automated creative systems that helped global brands deliver personalized storytelling at unprecedented scale. His work bridged cutting-edge generative models with real-world marketing impact, enabling more efficient creative production and measurable business growth.
Before his work at Meta and TikTok, Surya served as Head of Product at Zillow, where he led the vision, strategy, and launch of a major new consumer product that became one of the company's fastest-scaling offerings. At Visa, he built and launched AI and data-driven products that transformed how businesses understood and served their merchant ecosystems. His early experience at Genpact in London included deploying machine learning in financial systems to enhance efficiency and deliver tangible business impact -- long before AI became mainstream.
Across his career, Surya has become known for his rare ability to bridge deep technical understanding with strategic clarity -- aligning executives, engineers, and designers around transformative visions for AI products. He has led and mentored teams of product managers, established new frameworks for experimentation and measurement, and developed best practices for ethical, scalable AI deployment.
Surya's leadership philosophy is rooted in the belief that AI is not just a technological shift, but a redefinition of how products understand and serve human intent. Through his work, he continues to shape the future of how machine intelligence powers creativity, personalization, and connection in products used by people around the world.
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