Why do smart, rational people make choices that defy logic?
Because our caveman brains are still in charge -- and understanding this can make you a far better salesperson. Despite smartphones, data, and endless analysis, humans are still driven by the same 200,000-year-old instincts: survival, belonging, and emotion. In How to Sell to a Caveman, sales expert Theron Goldman combines psychology, mathematics, and decades of hands-on sales leadership to reveal how our ancient mental wiring shapes every buying decision. Inside, you'll discover:
? The Sales Triangle that drives every decision
? How to adapt to four core personality types
? Why stories beat statistics in persuasion
? Psychology-based influence techniques that actually work

This is not another quick-fix gimmick book. It's a practical, entertaining guide to mastering the human side of sales -- and thriving in any market.

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• Business & MoneyMarketing & SalesSales & SellingManagement
• Business & MoneyEducation & ReferenceBusiness Skills
• Business & MoneySkillsCommunications

• Publication Date: October 15, 2025
• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 243 Pages
• File Size: 21 KB