Description
This is not a book about flowers. Or security. Or even success.
It's about what happens when life changes your plans -- again and again.
From escaping the USSR as a child to Israel, then launching a flower empire in Kenya, training special
forces, or helping teens survive the streets, The Most Beautiful and Dangerous Business is a
journey through the moments that don't make headlines -- but shape everything.
Yuly Grosman shares stories of risk, reinvention, failure, and resilience -- woven with practical
insights for navigating business and life when the map runs out.
You'll meet clients who became brothers. Mistakes that became companies. And the pain -- physical
and emotional -- that nearly knocked everything off course.
But, at its heart, this book is about something simple:
How to really Look.
How to truly Listen.
And how to Respond -- with purpose, not panic.
If you've ever felt like you had to start over, lead through uncertainty, or fight for something that
mattered -- this book is for you.
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