EntrepreHOODs VS Entrepreneurs argues that traditional entrepreneurship was never designed to serve marginalized communities shaped by exclusion, dispossession, and unequal risk. Drawing from lived experience in the hood, the book introduces EntrepreHOODs as a community-centered economic framework rooted in survival intelligence, collective accountability, memory, and protection. It reframes culture as labor, visibility as risk, and ownership as stewardship rather than extraction. Through analyses of informal economies, institutions, and digital platforms, the book shows how value is created and taken -- and how it can be defended. Ultimately, EntrepreHOODs offers a durable alternative to entrepreneurship, prioritizing continuity, protection, and community survival over growth, disruption, and exit.

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• Print Length: 26 Pages
• File Size: 15 KB