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A Breakthrough Idea Explained Like Never Before
"In Narrative Wins! Joe reveals the hidden architecture of how minds actually work. This isn't theory -- it's practical wisdom I've applied in boardrooms and with my executive team. Joe taught me that changing behavior starts with changing meaning, and changing meaning requires understanding the stories that already live in people's minds."
- McKeel Hagerty, CEO & Chairman Hagerty and YPO Global Chairman
"Narrative Wins! is more than a book; it's a guide to mastering the most powerful tool any leader has: The story they tell themselves and others. Caruso, Bristol, and Mahoney brilliantly bridge personal growth with business leadership, showing how self-awareness and narrative intelligence are the keys to clarity, influence, and lasting impact."
- Alex Burkulas, CEO & President Cygnus Systems, Inc. and Former President EO
What if one of the most essential tools to achieve your goals lies within your own mind already -- you just haven't uncovered it yet?
If you've ever wondered what motivates people, how to influence others, and how to unlock optimal potential, this book is your key. In Narrative Wins!, Joe Caruso and his coauthors (R. Curtis Bristol, MD and Shawn Mahoney, PhD) share an inspiring, insightful, and indispensable guide for illuminating the concept and power of narrative. They reveal the hidden force behind every decision we make. The stories we believe about ourselves, our work, and our worlds silently but powerfully determine what we see, what we ignore, and how we act.
In this latest book, Joe Caruso -- bestselling author, one of the world's most respected experts on narrative, premiere advisor, and one of Nightingale-Conant's "50 Most Influential Minds in Personal Development" -- explains the most fundamental drivers of behavior: personal narrative. Narrative intelligence is how you architect your life, transform insight and introspection into action, and optimize everyday choices.
With his warm, engaging approach -- combining story with science -- Joe explains how your inner story shapes your outer world. Through both practical examples and ancient wisdom, Joe shares stories from his own life, examples from business, key concepts from psychology, lessons from literature, and relevant connections to history to demonstrate how and why Narrative Wins! Learn how narrative is the algorithm of the mind -- a critical understanding for those who want to lead and live, more effectively.
With this book you will learn to:
• Define narrative
• Recognize the power of context
• Identify a signature story
• Appreciate how personal narrative drives behavior
• 'Nudge your narrative' to help rather than hinder your life
• Identify patterns and proclivities that enhance or detract from lived experience
• Shift context for optimal results
• Harness awareness and regulation to lead more effectively
• Discern the hallmarks of Quintessential Leadership
• Become a Great Contextualizer
• Employ perspicacity and curiosity to unlock potential
... and tell the right story to the right person in the right way for the right reasons at the right time.
Narrative Wins! will forever enlighten and inform the way you think about yourself, your relationships, and your mind. Whether you want to advance your leadership, enhance your career, motivate others to change, take creative risks, create deeper connections, start a new chapter, transform part of your life, or simply explore personal growth, this book gives you the toolkit for understanding the role of the mind to utilize your story of self to unlock your full potential.
Order your copy of Narrative Wins! now and discover how when your narrative wins, you win.
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