Description
IF FACTS SOLD, THIS BOOK WOULDN'T NEED TO EXIST!
You had the data.
The charts.
The deck with 47 slides and a promising ROI model.
And the buyer still said, "This is... thorough."
This book explains why.
People don't buy based on logic. They buy based on emotion -- and then use logic to explain the decision to their boss, their team, or procurement.
Storytelling isn't about exaggeration or hype.
It's about helping buyers see themselves winning -- with you.
Inside, you'll learn how to:
• Tell your company's story without putting people to sleep
• Stop overexplaining and start connecting
• Turn presentations into moments prospects remember
• Give champions stories that survive internal meetings
• Make clients the hero (instead of talking about yourself too much)
• Use the same stories to attract customers and great talent
You'll also learn why:
• Slides aren't your real problem
• Most deals don't die on price
• "Let's circle back next quarter" is rarely a good sign
This isn't a book about being a performer.
It's about being clear, human, and credible.
Because when people understand the story,
buying feels like the obvious next step!
Tag This Book
This Book Has Been Tagged
Our Recommendation
Notify Me When The Price...
Log In to track this book on eReaderIQ.
Track These Authors
Log In to track Rick Corr on eReaderIQ.

