The collection you need to create more blue oceans.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.

In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).

"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.

This collection is the ideal start, or refresher, for creating more blue oceans.

• We started tracking this book on February 11, 2019.
• This book was $18.99 when we started tracking it.
• The price of this book has changed 56 times in the past 1,913 days.
• The current price of this book is $9.99 last checked 19 hours ago.
• This book is at its lowest price in the past 90 days.
• This lowest price this book has been offered at in the past year is $9.19.
• The lowest price to date was $7.20 last reached on July 28, 2022.
• This book has been $7.20 one time since we started tracking it.
• The highest price to date was $18.99 last reached on December 20, 2022.
• This book has been $18.99 7 times since we started tracking it.

• Business & Money

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 82 Pages
• File Size: 3,306 KB