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Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive -- displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?

With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.

Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

• Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future

• How it complements disruption and how you can identify and execute on nondisruptive opportunities

• How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society


A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.

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Price Summary

  • We started tracking this book on October 11, 2022.
  • This book was $14.99 when we started tracking it.
  • The price of this book has changed 51 times in the past 648 days.
  • The current price of this book is $10.88 last checked 14 hours ago.
  • This lowest price this book has been offered at in the past 90 days is $1.77.
  • This lowest price this book has been offered at in the past year is $1.72.
  • The lowest price to date was $1.72 last reached on April 15, 2024.
  • This book has been $1.72 one time since we started tracking it.
  • The highest price to date was $14.99 last reached on April 24, 2024.
  • This book has been $14.99 3 times since we started tracking it.

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Additional Info

  • Publication Date: May 2, 2023
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 220 Pages
  • File Size: 7,554 KB

We last verified the price of this book about 14 hours ago. At that time, the price was $10.88. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.