Large Image


The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers -- in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

Tag This Book

This Book Has Been Tagged
It hasn't. Be the first to tag this book!

Our Recommendation

None. The price of this book has not changed since we started tracking it.

Notify Me When The Price...

  • $
  • If I'm already tracking this book...

to track this book on eReaderIQ.

Track These Authors

to track Renée A. Mauborgne on eReaderIQ.

  • to be notified each time the price drops on any book by Renée A. Mauborgne.
  • to stop tracking Renée A. Mauborgne.

to track W. Chan Kim on eReaderIQ.

  • to be notified each time the price drops on any book by W. Chan Kim.
  • to stop tracking W. Chan Kim.

Price Summary

  • We started tracking this book on January 16, 2024.
  • The current price of this book is $26.99 last checked 10 hours ago.
  • This book is currently at its lowest price since we started tracking it.


Additional Info

  • Publication Date: January 9, 2024
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 531 Pages
  • File Size: 16,749 KB

We last verified the price of this book about 10 hours ago. At that time, the price was $26.99. This price is subject to change. The price displayed on the website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.